The mood is upbeat in Etikoppaka village located on the banks of the river Varaha in Visakhapatnam district, as the Geographical Indication Registry has given the Geographical Indication (GI) tag to the traditional toys made by the artisans there.
The GI is a name or sign used on certain products which correspond to a specific geographical location or origin.
- As per the norms, goods and products having the tag are recognised for their origin, quality and reputation and this would give us the required edge in the global market, says Sreesailam Chinnayachari, an artisan.
- This will also ensure that none can use their name, giving them exclusivity, he says.
- According to the artisans, the art is more than 400 years old and it has been traditionally handed over to them by their ancestors through generations. Unique in shape, form
The toys are unique in shape and form. They are made of wood and painted with natural dyes. There is no heavy metal or toxic content and that is why it is unique, says Mr. Sreesailam. The natural dyes are prepared from seeds, lacquer, bark, roots and leaves. Joins elite products
The wood used is from ‘Ankudi Karra’ (Wrightia tinctoria) tree that is soft in nature and the art is also known as turned wood Lacquer craft.
The Etikoppaka toys now join the elite products from Andhra Pradesh such as Kondapalli toys, Bobbili Veena, Tirupati laddu, Srikalahasthi Kalamkari, Uppada Jamdani sarees and Shadow puppets
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